Is this your situation?

Many of our prospects need to be educated first to the value of our services.
It's time-consuming.

  Sales efforts can easily be mistaken as being too aggressive.

Employee Benefits Providers always face the challenge of positioning their organization as knowledgeable about what it takes to manage the largest expense on the P&L of their prospect - that being people and related costs.  The informational soft-sell approach of an e-Newsletter filled with valuable business related content combined with your branding can encourage those prospects to call you far quicker than a monthly phone call.