We Know Your Pain

Let BizActions Mitigate Your Challenges

We recognize the marketing and communication challenges that professional service providers face. Consider the following common pain points expressed by others in your industry:

• We need a cost-effective way to market with trackable results.
  • Dollar for dollar, there is no more cost-effective means of promoting your business than electronically. Telemarketing and direct mail both cost a fortune in comparison. Telemarketing always yields less than reliable leads. Direct mail pieces, from postcards to flyers, are seldom read and the results are measured in months, not days, if at all. And how can anyone track the effectiveness of a print newsletter? BizActions email newsletters typically cost 90% less than print newsletters - AND - you get immediate feedback. You can easily access real-time reports that show who is reading, how long they are reading and what they are reading. Those statistics allow you to track and gauge the effectiveness of your marketing investment, down to the impact of each and every article delivered. Add SEO enhancements for even more lead generation.
• Our prospects need to be educated on the value of our services.
  • Sales efforts can easily be mistaken as being too aggressive. Professional service providers frequently face the challenge of positioning their organizations as knowledgeable about areas that fall outside their primary service offerings. The informational soft-sell approach of an e-newsletter filled with valuable business-related content combined with your branding and online resources help you build long-term relationships, reach untapped markets, and position your firm as a trusted go-to resource that has the answers.
• We focus on specific service areas for different contacts.
  • Personalized information is critical to any market, yet resources are frequently too limited to provide the data your prospects and clients would appreciate most. BizActions can be configured to send different articles about your services to different people based on multiple target markets from one account. This means each newsletter will contain content that is relevant to that vertical segment. Your production efforts and costs are thereby dramatically reduced. Unlike standard email newsletter platforms, only a BizActions Master Account allows the addition of Sub Accounts. Why should that be important to your business? Simply put, Master Accounts offer a unique approach to email newsletter distribution in that it provides the distinctive ability to manage multiple accounts inside one account.
• We don't have time to write articles for email newsletters.
  • Researching and writing email newsletter articles is a time-consuming process. That's why BizActions supplies 80 to 90% of the articles you need to populate an email newsletter. Our articles are targeted to C-level business executives and cover topics that include improving profitability, saving taxes, managing people, and increasing sales. You only need to add articles when you have time or it's appropriate to do so. We'll provide the content to confirm your depth of knowledge and you focus on the content you are already intimately familiar with, like your service specifics, your people and your organization.
• We need to cross-sell and up-sell our full service line, but we don't want to appear aggressive.
  • Unless your clients speak to a sales person every time they call your office, they probably don't know everything you have to offer. BizActions is the perfect tool to educate customers, prospects and referral sources on your full line of services, including specialized enhancements that can boost your bottom line significantly. Your staff may be aware of everything your firm does, but the sad truth is that unless your office is well above the norm, they may not be promoting these profitable services as often or as effectively as timely industry- or niche-specific e-newsletters will. Today's leading edge firms automate the distribution of in-house marketing information. Cross selling via your email newsletter can be infinitely easier than forcing everyone in your office to sit through training refresher classes and follow checklists every time they talk to a client.
• We need to generate traffic to our website.
  • How do you drive more visitors to your website? We have multiple solutions to help you drive more visitors to your website and enhance your lead generation efforts. Our Online Resource Library involves improving your SEO, both for the site itself as well as for your firm's main website. We give you access to a library of Calls to Action that help you push prospects to your website, blog, and directly to you. In addition, your BizActions e-newsletter can look like a miniature (and interactive) version of your website. It is delivered with your masthead, logo, contact information, color scheme and URL links back to pages on your website or to specific Point of Contact (POC) email addresses. It can contain content uniquely your own, along with exceptional, professionally-written content relevant to your business and your recipients' interest. Best of all, by delivering this miniature website via email newsletter directly to your clients', prospects' and referral sources' inboxes, you give them easy and direct access to your website on a frequent, consistent basis. No longer will you have to wait for someone to use their search engine or remember to bookmark and visit your website.
• We lack sufficient client and prospect e-mail addresses.
  • You already know that sales is a numbers game. One of the greatest challenges facing any business is how to build a larger pipeline of contacts and leads. The real key to list-building isn't the number of names you add, but the quality of the names going on the list. We can help you get your message in front of more people who are more inclined to value your service. The right technology can acquire, verify and obtain the information needed to grow and develop your pipeline. The right technology can sort, scrub and remove invalid or unwanted entries gathered for any list. The right technology differs from traditional methods by using a suite of tools to work collaboratively on building search terms and target lists from a database in excess of 15,000,000 US companies. We have the email newsletter technology you need.