Newsletter Video of the Week

Keep Clients Interested With Something Different

Your clients have access to a limitless stream of information on the internet every day. What will compel them to read your e-newsletter? How can you keep them interested in your messages? How can you ensure that your content shines through the information haze? Video is the solution.

Adding video to your BizActions e-newsletter will give your firm the cutting edge, compelling content that will engage your clients and prospects the minute it is delivered to the inbox. A recent report by Forrester revealed that incorporating video into your B2B email campaigns, email newsletters and your website can double or even triple click rates. Video is the most consumed media in the world. Why?

First, the visual stimulation and entertainment factor draws them in. Video is easier for people to digest and comprehend. It's more efficient, too. They can view the two-minute, compelling and informative videos online while organizing files and paperwork at their desks or on their smart phones between meetings. Clients love the freedom and portability that videos offer. With tablets, smart phones and other wireless communication devices, contacts can forward your videos on to friends with just a click or two while having a morning latte at the local coffee shop, commuting to work on a Wi-Fi enabled train or in the car pool.

Raise your firm's awareness in channels you may never have reached with the integrated 'Share This' feature built into your newsletter - your clients and prospects may be compelled to share your videos on their social sites, complete with your firm's branding, and reach contacts well outside of your reach.

The growing interest in video has important implications for professional service firms that embrace email marketing. Results indicate that "good" or "excellent" results from your firm's email newsletter can be boosted to "outstanding" with the addition of relevant video content. Videos that supplement informative articles engage visitors in a more meaningful way.

Short online videos are quickly becoming the preferred medium for news and information. Jazz up your e-newsletter content with BizActions Video. A brand new video is produced every week.