Reporting

The Importance of Metrics: An Integrated Audit Trail Provides Prospecting Opportunities

One of the greatest advantages of using an email newsletter is getting reports that tell you who read which articles, so you know which of your services your readers (prospects, clients and referral sources) are currently interested in learning more about.

BizActions' reports provide all the data you need:

• View real-time usage stats: measure open rates, click-through rates, pages forwarded, etc.
• Consolidated usage reports by individual member
• Obtain a list of members that read a particular article, announcement, or clicked on a banner
• Build new, more targeted lists based on subscriber behavior
• Individual reports for banners, announcements, articles, and Timely Opportunities

BizActions reports provide an audit trail of what your members and prospects are reading, giving you the ability to offer proactive solutions that will increase loyalty, provide new revenue streams, and expand business. With our Dashboard, you can even monitor the impact your newsletters are having with immediate, nightly or weekly click activity alerts and reports easily accessed from your computer desktop.

BizActions takes the email newsletter marketing strategy a step beyond the ordinary static delivery method. By including Email Radar, a dynamic on-demand email tool, we make it easy for you to data-mine client and prospect information from your newsletter reports and then quickly respond with unique messaging for each group you identify.

Professional service providers have the need to present their services to different demographics and target markets for a wide variety of reasons. BizActions allows you to easily manage all of them uniquely from a single account. Using BizActions, the administrator of a Master Account can control some of the articles within each newsletter and allocate other articles areas in the template for use by each sub-account within the Master Account, whether that be satellite locations, different departments, or select individuals. Imagine sending out your firm's newsletter, custom-branded by department head or director, to each of his/her specific contacts, all from one Master Account, automatically. Each sub-account within a Master Account can have its own masthead, links to specific websites or web pages, welcome letters, disclaimers and custom content.