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What are keywords and why do you care? Keywords are important words that describe your service or product. Keywords should be included in titles, subtitles, hyperlinks and images on your websites. When someone is searching for information on the web, they use a search engine and type in some words describing what they are looking for. These search words can be called keywords or search terms. Keywords, together with the search engines, may provide you with a free source of targeted traffic to your website. They enable people who need your product, service or information to find you.

Elements that improve keyword rank The following three elements are critical to keyword ranking success, and each are built into your BizActions Online Resource Library: Rich Content: a minimum of 300 words per page, with 2-3% keyword density Article Relevance: fresh, relevant content on subjects that relate to your services and products Backlink Relevance: search engines check the page rank of backlinks and ranks your site higher when it is backlinked to other highly ranked sites

Imagine having a custom-branded stand-alone website that houses hundreds of resources for your clients and prospects and is automatically updated. Position your firm for success with this valuable information center. You know how often clients and prospects come to you for answers… sometimes, those questions are related to their tax return or audit, but more often than not, the questions are on a variety of topics that fall well outside the scope of the engagement. You are their trusted advisor, after all, and are expected to have all of the answers. Now you can offer the resources to meet their needs with this comprehensive resource - all while increasing your SEO to your firm's website and generating leads.

What Is It?

This custom-branded stand-alone website includes hundreds of business and family resources that are updated daily, weekly or quarterly. These resources alone are valuable tools for your clients and prospects. More importantly, however, the Online Resource Library (ORL) has been designed to optimize your SEO through a customized URL, metatags and keyword integration on every page. The goal is to drive more traffic to your website and directly to your firm by improving your SEO as well as by integrating compelling calls to action. You will also have access to the Call To Action Library to help drive traffic to your ORL and main website.

Why Do You Need It?

The number of prospects who will visit your site is directly linked to their ability to find you on Page 1 of a Google search. There are millions of CPA firms on the web. The Online Resource Library was developed to not only provide your clients and prospects with useful and educational materials that is updated regularly, but also to increase your firm's positioning in a Google search through the use of embedded keywords, and references to your firm.

How Does It Work?

Each page of the ORL contains customizable introductory content, landing page URL, custom calls to action, links to your website, and footer description that includes your geographic location(s), company name, contact information and summary of keywords (services). These elements, in conjunction with the regularly updated content, serve to improve the ranking of your ORL site, which, in turn, helps to boost your firm's website ranking as the keywords should be similar.

How Do You Know If It Is Working?

Upon purchase of your Online Resource Library, you will have a brief meeting with our Online Marketing Team to review your strategies and goals. We will help you set up your ORL with appropriate keywords for each page, introductory verbiage with those keywords included in the text, and your calls to action. You will receive a baseline report on your main website's current keyword ranking along with our recommendations for improved keyword integration and monthly keyword ranking reports thereafter on your Online Resource Library site.

We will discuss the best domain name to implement for your ORL. Each landing page within the site will also have custom URLs. Your keywords and introductions may be updated at any time, so if you do not see the results you expect within the first six months, edits may be made. It takes time for the search engines to recognize and rank your new site. Give it time to work (you will see the reports), and update keywords and verbiage no more frequently than quarterly for maximum effect.

What Is Included In The Online Resource Library?

In addition to the SEO enhancements it provides your firm, the ORL was designed to provide quality information to your prospects and clients.

The articles in the Online Resource Library are not the same articles that are included in your newsletter (with the exception of the Timely Opportunities). The articles are updated on a quarterly basis to ensure that the information is current and up to date. Other elements within the site are updated as frequently as daily (such as the Tip of the Day) and weekly (Video of the Week).

The ORL includes dozens of articles and resources in areas such as:

Business Tax Estate Planning General Finance Home & Residence Insurance Investing Issues Parents Face

Long Term Planning New Life Events Personal Finance Retirement Small Business Young Adults

In addition, the ORL serves as a comprehensive planning center, offering practical solutions and accessible, user-friendly tools for your clients and prospects, including:

Tip of the Day Video of the Week Checklists Cartoons Worksheets Financial Calculators

Financial Tip of the Month Online Tax Guide Timely Opportunities Financial IQ Tests Podcasts And so much more...

The Online Resource Library may help boost your firm's SEO while providing you with a valuable resource that will remind your clients that you are their trusted advisor. Promote your Online Resource Library through your BizActions email newsletter and on your website, social media platforms and blog. Encourage visitors to come back to your site time and again for more leads.