To maximize your investment in your newsletter and kick off your Managed Services subscription, you will meet with your Managed Services representative to discuss your current newsletter and online marketing strategy, calls to action, target markets and overall branding. A proposed three-month content campaign for your newsletter will be developed following the meeting. Our team will then evaluate your current newsletter and website make recommendations to improve your firm's branding, presentation and SEO. A new masthead and up to six new banners for your newsletter may be presented for approval and implementation. Following your newsletter's makeover, we will begin managing your newsletter for you.

Once your newsletter has been optimized and is being managed, we will analyze your website and online marketing strategy and provide a one-time assessment with recommendations on how to use your newsletter to increase traffic to your site (and vice versa), as well as how to improve your overall SEO. Your newsletter and your online marketing strategy should be working in tandem for optimal results.

A Managed Services subscription includes:

• Two custom written marketing-oriented articles or announcements per month
  • Two articles will be written per month, whether you launch monthly, bi-weekly or weekly
  • Topics will follow the content campaign presented after the initial meeting
  • Articles and announcements will be emailed to you for approval prior to publication in your newsletter
  • Topics may include:
• Marketing and business development tips, strategies and guidelines
• Biographical information that highlights your partners and key team members
• Practice area overviews, based on content from your website and/or brochure
• Firm news (new partners, promotions, events, activities, births, weddings and other news, the details of which will be provided by you)
• Holiday greetings
• Client testimonials (as provided by you and with written permission by the client)
• Selection of complementary and relevant banners (from either your custom banners or banner library) for each launch
• One Email Radar per month
  • Your email radar template will be evaluated and updated for consistent branding if necessary at the beginning of your Managed Services subscription, along with the newsletter makeover
  • Email radar topics will be outlined in the content campaign along with the newsletter content
  • Email radars will be emailed to you for approval prior to publication
• An analysis of your current website's SEO strengths and weaknesses with proposed recommendations in the areas of Google AdWords, keyword management, metatags, calls to action, and overall visual aspects, design and branding
  • The initial analysis with recommendations is a one-time report; monthly SEO reports will be provided for review purposes only
  • Implementation of proposed recommendations are at the discretion of the sponsor - there is no obligation
  • Introductions to preferred vendors that have been vetted and are available to assist with the implementation of recommendations will be provided with the intial assessment and report

Edits to new graphics (masthead and banners) as well as to custom written articles, announcements and email radars will be limited to two rounds per item. Additional edits or special requests above and beyond what has been outlined above may be subject to additional fees. Your firm will continue to be responsible for obtaining and uploading all lists and following up on any leads that are produced from your newsletter.

Time need not be a deterrent to excellent, quality communications. Take advantage of our in-house marketing experts and order Managed Services today.

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