In addition to being able to customize your email newsletter by writing your own custom articles, BizActions provides marketing individuals and departments the easiest method of email newsletter creation and delivery with ready-stocked content, designed specifically for your market.
BizActions recommends the following pre-built e-newsletter content
from its extensive library for Australian Accounting Firm distribution.
1. Business Finance
3. Business Tax
5. Human Resources
7. Marketing
2. Management
4. Sales
6. Operations
8. Personal Tax
Keep in mind, however, these are merely suggestions. You have full access to the library. Plus, BizActions editorial staff produces original, articles each week (called Timely Opportunities), covering the most up-to-date information on important business and personal subjects and issues. These standard, but optional, feature articles are the most highly read articles in our email newsletter platform. Show me the Timely Opportunities articles.
Below is a sample article from each of the above categories. Each article in the newsletter begins with a brief summary. Recipients click on the "Full Article" link to read the article in its entirety. This click activity (along with click activity of any of your own custom articles) is captured in various reports you can access. This gives you insight into the readers' interest in a particular topic and allows you to proactively assess and act on that interest.
Click the Link to Full Article in any sample below if you would like to read more.
No data will be captured from these examples.
BizActions Article Samples for Australian Accounting Firms:
BUSINESS FINANCE Maintain a Healthy Cash Flow The key to maintaining a healthy balance of money flowing in and out of your business is to understand the cash cycle and take steps to improve it. Click "Full Article" for a dozen ways to help increase your company's cash flow. Link to Full Article
BUSINESS TAX Understanding the Tax Impact of Fringe Benefits If your business provides fringe benefits to your employees, you need to know how the benefits are taxed. Here are the basic rules that employers must comply with, along with eight common examples of items that are subject to fringe benefits tax. Link to Full Article
HUMAN RESOURCES Workplace Privacy Best Practices The increasing amount of technology in the workplace has created privacy challenges for employers. Your organisation may have to comply with federal, state and territory laws. It is in the best interests of employers and employees to have clear workplace privacy rules. This way, employees feel secure in the workplace and employers don't have to deal with any negative surprises. This article provides employers with some best practices to put into place to help ensure workplace privacy. Link to Full Article
MARKETING How Should Your Business Use e-Newsletters in Marketing? Marketing with e-newsletters can be highly successful and cost-effective for your business. You can inform customers and clients about products, services, special offers and more. But before sending out e-newsletters, make sure you understand and comply with Australia's anti-spam law. This article provides the important details. Link to Full Article
MANAGEMENT How to Make Your Employees Love Working for You Money spent encouraging employees to be healthier and helping them be happier will come back to your company as reduced absenteeism, increased morale, higher productivity and a strong bottom line. And it does not cost as much as you might think. Here are some low-cost tips to help build a highly functioning staff. Link to Full Article
SALES Become a Winner by Avoiding These Four Mistakes Your company needs to establish a good position in the marketplace or it will wind up being "stuck in the middle" with no competitive advantage. To become a strategic winner, watch out for these fatal flaws. Link to Full Article
OPERATIONS Prevent and Detect Employee Theft Internal theft erodes profits, creates losses -- and in some cases even causes bankruptcy. Be vigilant and you can stop thieves in their tracks. Read the "Full Article" for 18 ways to go about preventing theft of cash, inventory, intellectual property and more. Link to Full Article
PERSONAL TAX Do You Have to Pay Capital Gains Tax When Selling a Home? When you sell rental real estate or other investment property, you must pay capital gains tax on the profit. But what about when you sell your family home? You can generally claim an exemption from paying capital gains tax on your main residence but you must follow certain rules. This article explains the qualifications, along with other frequently asked questions about home sales and taxes. Link to Full Article
Recipients of your newsletter are presented with the article title of the most current Timely Opportunities article (in this case "A Guide to Doing Business Abroad in 2011"), an image that is relevant to the article's content and a summary of what the article is about. They simply click on "Full Article", if they want to read the article in its entirety. Go ahead and try it yourself!
Want to check out more Timely Opportunities articles? Use the scroll bar on the Timely Opportunities Widget below and click on any title to open the full article in a separate browser window. Remember when you click through that YOUR NEWSLETTER will show your CUSTOM BRANDED MASTHEAD, not our BizActions Timely Opportunities Masthead like these samples do.
The Timely Opportunities Widget shown on the left can be branded to your firm. The size and shape can be customized as well as colors and font styles to match your web site design and color scheme.
Note that this example shows content for United States clients. Australian Timely Opportunities content will be available soon.