Growing and Retaining Revenues
in Our "New" Economy

Observations and "Best Practices"


Workshop for:
 BizActions Annual User's Conference
  November 11, 2008
Facilitated by:
 Dennis J. Chapman Sr.

President / CEO of The Chapman Group



Key points to consider when reviewing your relationship with BizActions during these challenging times:
  • BizActions provides timely business and financial content to proactively help your clients to navigate these tough financial times and that assistance reflects on you.
  • BizActions provides solid business operational and management material to help management teams to be more effective in their jobs.
  • You will be reinforcing the value of your firm by providing solid content to help your prospects and clients run their business and/or finances more effectively.
  • Tough economic times demand more cost effective marketing initiatives.  BizActions is one of the most cost effective communications platforms available.  BizActions electronic Newsletters cost about 1/16th the amount of a traditional print-based newsletter.
  • BizActions metrics illustrate a return on investment that can not be illustrated in other marketing initiatives.  Plug your numbers into our ROI calculator and see for yourself.
  • Maintaining and building relationships is critical for keeping revenue at desired levels.
  • BizActions metrics provide insightful information that allow you to be proactive in anticipating and addressing clients needs.
  • Demonstrating credibility with referral sources, who have lots of choices in service providers, will allow you to stand above the herd.
  • Tough times are not the right time for cutting back on effective marketing, branding and communications.
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