Transform Your Marketing: Outbound & Inbound Strategies

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Transform Your Marketing:
Outbound & Inbound Strategies

The following is an excerpt:

Imagine what would happen if you combined the effectiveness of outbound marketing strategies like email marketing with the reach and visibility of inbound marketing? would it, could it, possibly transform your marketing?

There is nothing wrong with spending money on tried and true marketing strategies when they provide verifiably positive results. But if there is a chance that making a change, reconstructing or remodeling your efforts would produce even better results, you would be foolish not to try it. Consider the impact a more balanced mix of contemporary outbound and fresh inbound marketing strategies could have on your bottom line.

Inbound marketing alone may be sufficient for a company to target, convert and retain clients if the company is well known and well established within the industry. Victoria's Secret has one of the largest Facebook followings, with over 17 million fans. Their brand is known worldwide because they have done a fair amount of outbound marketing over the years with their catalogs and commercials. Could they get away with eliminating their outbound marketing? Probably. But even Victoria's Secret knows that to maximize their marketing investment, they should not stop utilizing traditional marketing methods.

Companies that do not yet have a universally recognizable brand do not have the luxury of even considering using inbound marketing as their sole strategy. It takes exposure to the masses to develop a brand and corporate identity, educate potential prospects about the company, and begin building credibility and trust.... (continued) ...

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Transform Your Marketing: Outbound & Inbound Strategies