Building Top of Mind Awareness

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Building Top of Mind Awareness

Five Keys to Helping Your Contacts Remember You: Always

The following is an excerpt:

No one learns how to connect a bat with the ball on the first try, just as marketing can be a series of swings and misses. These skills are refined over time through repetitive action. Some tweaks in the motion may be made along the way, but once you find your groove, repetition is the key to maintaining excellence. Not only that, but repetition is essential in generating top of mind awareness.

Thomas Smith, a London businessman, wrote a guide called Successful Advertising in 1885. The sayings he used are still being used today and form the foundation for the Theory of Frequency in advertising and marketing, which has essentially become the authoritative guide for generating Top of Mind Awareness (TOMA). It takes a minimum of 20 impressions to develop top of mind awareness (and to generate a sale). Why?... (continued) ...

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Building Top of Mind Awareness