Ten Relationship Content Ideas for your e-Newsletter

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How to write Relationship Content that builds Relationship Capital

The following is an excerpt:

In the traditional bricks and mortar world, Relationship Capital is about joining groups, meeting people, getting involved in industry associations, attending trade shows etc. While none of these processes should be eliminated, there is a very big, new world created through the Internet. The process and strategy for building and managing Relationship Capital are different. Not only is it different but it requires a unique set of skills, a new language, and new thoughts on how to build and manage the process. Relationship Capital is the amount you invest in building relationships with customers, prospects, and referral sources on the Web. It is more than financial capital because there are more elements to build and manage.

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Ten Relationship Content Ideas for your e-Newsletter