Read Me! Eliciting Responsive Readership

Return to White Papers Resource Page

Read Me!
Eliciting Responsive Readership

The following is an excerpt:

First things first. Businesses need to understand how our prospects think. To help wrap our heads around the perspective, we only need to consider what we do, see and interact with on a daily basis. The average business person receives 75 to 300 emails per day. Recent statistics show that we decide whether or not to delete an email in 2.7 seconds. The hard truth is that we only care about what matters to us. We are not interested in messages about products and services. No one is crossing their fingers hoping to receive a sales message.

Seth Godin said it best when he said that customers (including me and you) are in ?ignore? mode. We ignore so much of what is going on around us because there is just too much to take in. Each of us is doing more. Each of us is multi-tasking. We are all time poor. We are only concerned with the business at hand and what affects our daily lives. Everything else feels like an annoyance or a distraction.

So how do you lift the blindfold to earn your prospects? business?... (continued) ...

Download this FREE Whitepaper:

Read Me! Eliciting Responsive Readership