Email Aesthetics: Deliver Quality Content With Impeccable Style

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Email Aesthetics:
Deliver Quality Content With Impeccable Style

The following is an excerpt:

Keep this statistic in mind: 65% of the population is hard-wired to process information visually. Over half of your recipients will only focus on the imagery and graphics and skip the verbiage and text completely, so your design is as important as your content. Others may only skim your message, using the layout, graphics and images to inform their understanding of the content. No matter how relevant, stimulating and valuable your content may be (and it should be), how it is packaged and "dressed" will determine whether or not it will be read.

What should you wear on a first date? It may seem like an irrelevant question, but don't you think about what to wear on that first date or to that important interview or business meeting? Should you wear a power suit and tie? A casual skirt and top? Fashion-forward gym clothes? A pattern of vibrant flowers or something more neutral and monochromatic? Lots of flashy jewelry, or just a classic wristwatch? What you wear says a lot about you. It provides an instant glimpse into your personality. How your email is dressed has the same impact. Businesses dress their content up in branding.

There is no better way to educate, connect with and influence prospects in becoming clients than presenting your messages in a professional, engaging and attractive way.... (continued) ...

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Email Aesthetics: Deliver Quality Content With Impeccable Style