Content Classes

Content classes give BizActions clients the ability to segment their database, so email newsletter recipients receive articles specifically targeted to their interests.

Flexibility of content delivery is one of the key advantages of using BizActions email newsletter platform.  The delivery of each email newsletter automatically inserts two articles from the thousands of professionally written articles that are segmented into over fifty unique categories.  BizActions allows our clients from different industries to select categories of articles for delivery that are relevant to their email newsletter audience.

Content Classes is a database management tool that allows you to separate your recipients into even more specific groups for email newsletter distribution.  As an example, suppose yours is a CPA firm.  The standard article content categories most often used by CPA firms are:

But suppose that although these categories work splendidly for a large segment of your clientele, there is a segment that would be more interested in reading articles on "Estate Planning" or "Health Issues in the Workplace."  BizActions allows you to tag specific members within your database as a part of a special Content Class Group, so that your email newsletters would send out: "Estate Planning" articles in place of "Sales" articles to one Content Class Group  and  "Health Issues in the Workplace" articles in place of "Business Finance" articles to another Content Class Group,  while the bulk of your database receives articles from the standard categories.