BizCam makes it easy to include video in your newsletter.

 


Short online videos are quickly becoming the preferred medium for news and information.  BizActions makes it easy for you to create and embed video in your newsletter with BizCam.

According to the "Global Online Media Landscape Report", the number of American users that frequented online video destinations has grown 339% since 2009. The time spent on video sites has also climbed by over 200% during the same period. Additionally, a recent report by Forrester revealed that incorporating video into your B2B email campaigns, email newsletters and your website can double or even triple click rates.

These stats and the growing interest in video have important implications for professional service firms that embrace email marketing. Results indicate that "good" or "excellent" results from your firm's email newsletter can be boosted to "outstanding" with the addition of relevant video content. More visitors are likely to be drawn to your website and they will stay on the site for a longer period of time. Videos that supplement informative articles engage visitors in a more meaningful way.

    How can I use BizCam video?
  • Warm up cold prospects - "Hello, I am ..."
  • Communicate to clients with a personal message from the CEO or any other employee
  • Introduce new products and services or offer special incentives
  • Training both internally to your staff and externally to your clients
  • Internal communications and announcements
  • Offer tips and insights that will boost the value of your services
  • Review highlights of a current event or legislation
  • Take your video "on the road" to trade shows, seminars, company retreats
  • Personal "thank-you" video to reinforce your dedication and appreciation
Note that when you record or upload a video with BizCam it is converted into to multiple formats. Then when a newsletter recipient plays the video the BizCam platform detects the device type and plays the video in an appropriate format. Your computer may play a flash flv, an iPhone/iPad an HTML5 version or an Android an MP4. You never have to worry about compatibility across various operating systems.
    How does BizCam work?
  1. Get a webcam, if you don't have one already. We recommend the Logitech C910 HD webcam. At @$100 from most big box and office supply stores you really should consider a High Definition webcam. Your firm believes in quality - right?

  2. Login to your BizActions Sponsor Center and click on Add Sponsor Content. In the Full Article area you'll see a new icon in the editor:



  3. Click the icon and the BizCam application launches:



  4. Click the "record" button.  Talk.  Click the "play" button to make sure you like what you see and hear.  If you do, click "Save Message".  A new window will open showing this video and any previous videos you've recorded.  Highlight the video you want to add and click on the "Insert" button.  The code is automatically generated adding your new video to your Sponsor content.




  5. Finish formatting and adding relevant text to the content area and you're ready to publish.