Best Practices e-Marketing Webinar
Success Strategies that Connect Traditional and Social Medias
 Advertising, social media, self-promotion, direct mail, e-marketing, blogging... wondering how to choose, manage, utilize or even where to start? Get the answers from a group of your peers who will share secrets of their successes with the myriad of e-marketing options available today. |
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The distinguished Webinar panel will include:
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Save the date! |
Alan will present "Building a Niche or Case Study" the Office of the Medicaid Inspector General (OMIG) 521 integrated lead generation campaign. Discover how The Bonadio Group used "marketing thinking" to structure a campaign and drive workshops. He'll share how they used BizActions in post event mode, the five best questions they got from the OMIG 521 workshops, what was top of mind from peers from pre-event to post-event and through lead generation.
Cheryl will chart out the process for promoting special events and explain how to get your staff on board in helping with effort. From ROI and Delteck software to social media like LinkedIn, Twitter, Facebook, Cheryl will help you implement and partner for success.
Claudia will talk about BizActions e-newsletters and how tie your e-marketing events together. With responsiveness critically important, she'll focus on e-newsletter, opt-in vs opt-out, building your list, conducted a contest, and the importance of good content, as well as cover some of the new ground, twitter, facebook, and e-holiday cards.
Ken will outline upcoming BizActions enhancements around social media including the integration of alerts into Tweets and adding links to the newsletter so POCs can add "follow me" on Twitter, a Blog, LinkedIn on the newsletter.