Bennett Gold

Every CPA Should Use BizActions

Client: Founded: Location: Employees: List Size: Emails Sent: Open Rate: POC: Phone: URL:	Bennett Gold Chartered Accountants 1979 Toronto, Ontario 18 4,127 168,218 36% Robert Gold 416-449-2249 www.bennettgold.ca

The Situation:
Founded in 1979, Bennett Gold Chartered Accountants is an innovative accounting and business consultation firm based in Toronto, Ontario. With close to 20 employees Bennett Gold is known for its focus on information technology, cutting edge marketing and giving clients what they call a "Pain-Free Accounting" experience.

The Solution:
Bennett Gold's brand promise is "Pain-Free Accounting." More than two years ago, they conducted a detailed analysis of their clients and prospects to determine if they were meeting their objectives. On a rank order scale, Bennett Gold had superior marks across the board in every area except "getting new ideas" in front of clients and prospects.

Bennett Gold signed-up with BizActions soon after the survey results were analyzed as a way to: (1) get content and new ideas in front of their target audiences, (2) utilize the ability to customize/personalize each e-Newsletter and (3) because they like cutting-edge technology.

The Results:
Bennett Gold partner Robert Gold is a raving fan of BizActions and may use its complete capabilities more than any other firm. "I love BizActions because it lets me email customized, as opposed to just targeted, e-Newsletters to my database on a weekly basis," Robert said.

"Subscribers love it," Gold continued citing open rates on many e-Newsletters that are above 50 percent, with a fifth of those opening the e-Newsletter clicking through to read a complete article.

Robert went on to say, "Every CPA firm should be using BizActions. I hear from our subscribers again and again, that our e-Newsletter shows, we are serious about our communications and we care about their business. CPA firms can't let their communications become stagnate. They need to send out customized communications on a consistent basis and BizActions is the firm that can help more than any other in the marketplace."